Memory is not primarily a mental function. Memory constitutes as the body. When the body dies, memory dies too. Memory is weight. Excess of memory, excess of weight. Babies are what an absence of memory smells like.
A prodigal son awakes to the realization that he is a prince living in a pigsty. This is the birth of a new consciousness. Then he decides to stay in the pigsty. This is the death of a new consciousness.
Jesus: “Do not put new wine in old wine skins.” Epictetus: “If you want to change old habits, you may have to move to a different country in order to do it.”